Online Shopping is Real
For a number of years I have bought many Christmas gifts online. This year I noticed a difference. Online shopping is widely accepted. I say this because of the following observations:
- A large number of my friends and family have adopted online shopping in varying degrees to do their Christmas shopping.
- More of my non-gift and non-book shopping has moved online.
- A greater percentage of my gift buying is online.
In statistical terms the volume of online purchases was up 26% from last year.
Amazon.com is the flagship online retailer. When I first got out of school you had to go get extra software to access the web and almost everyone was using dialup. I used Amazon quite a bit back in then when it was book focused because in my field education demands are very high and I’m an avid recreational reader. This year more than 60% of my gift purchases were through Amazon.
More and more of our shopping is going to be online and there are many great benefits to this that I welcome. I have to deal with fewer crowds. A mall around Christmas time is a very undesirable place to be. I save time and I save money because I can comparison shop more effectively. With Amazon Prime and quick fulfillment I don’t have to worry much about time delays in online ordering.
Online shopping is not perfect and there are many times you need to go to a physical store to try or touch or feel something you are buying. But online shopping has real benefits. If you haven’t used it much I suggest you take another look.